With a background in retail, Emma started Heezie's as a social media and pop-up shopping experience in 2020. In 2022, a retail space became available in her hometown, Mountain Brook, Alabama, and she decided to pursue her lifelong dream of opening a brick and mortar store. Her goal is to create an approachable environment where everyone can shop for items to make their lives and spaces happier. She wants to help her customers celebrate every day colorfully!

She works full-time as a speech-language pathologist at The Bell Center and works part-time at Heezie’s. She is an Auburn University graduate and she is mother to our precious shop “baby” turned toddler, Jones. She beats us all at mahjong, and loves a Taco Mama margarita after work. She is super crafty and we can always count on her to help with any Pinterest project.